Hospitality Research Journal · 2018 · 23 citations · 0 references
BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyStrategic MarketingBrand AnalyticsBrand ArchitectureBrand EquityHospitality OperationsOccupancy ManagementPerformance MetricsAverage RateHospitality Performance MeasurementHotel Occupancy ManagementHotel Performance MeasurementLodging Property ProfitabilityRetail Occupancy RatesSize EffectsSize Ratio Effects
Performance measures, such as occupancy percentage and average daily rate, are critical statistics utilized by business strategists across the lodging industry. Approximately one-third of the popul...