Understanding the path to smart home adoption: Segmenting and describing consumers across the innovation-decision process

Diffusion of innovations.

Thomas W. Valente · PubMed · 2003 · 13.9K citations

Perception of Risk

Paul Slovic · Science · 1987 · 9.1K citations

Social Sciences, Public Policy, Risk Management +16

Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1

Viswanath Venkatesh, Michael G. Morris · MIS Quarterly · 2000 · 4.3K citations · Full text

Business, Information Systems, Information Technology +17

Communication of Innovations: A Cross-Cultural Approach.

Fiona Bailey, Everett M. Rogers, Floyd Shoemaker · Man · 1974 · 2.8K citations

Social Sciences, Communication, Innovation Management +11

Social Benefit versus Technological Risk

Chauncey Starr · Science · 1969 · 1.7K citations

Social Sciences, Economics, Innovation +9