How Do Price Promotions Affect Customer Behavior on Retailing Platforms? Evidence from a Large Randomized Experiment on Alibaba

Analytics for an Online Retailer: Demand Forecasting and Price Optimization

Kris Ferreira, Bin Hong Alex Lee, David Simchi‐Levi · Manufacturing & Service Operations Management · 2015 · 554 citations · Full text

Management, Business Economics, Economics +17

The Impact of Linear Optimization on Promotion Planning

Maxime C. Cohen, Ngai-Hang Zachary Leung, Kiran Panchamgam et al. · Operations Research · 2017 · 150 citations

Business, Marketing, Retail Management +17

<b>Practice Prize Report</b>—An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing

Martin Natter, Thomas Reutterer, Andreas Mild et al. · Marketing Science · 2007 · 74 citations

Business, Business Economics, Marketing +17

Combining models of capacity supply to handle volatile demand: The economic impact of surplus capacity in cloud service environments

Christoph Dorsch, Björn Häckel · Decision Support Systems · 2013 · 24 citations

Computing, Cloud Computing, Economics +17