Annals of Tourism Research · 2018 · 70 citations · 79 references
BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyTourismBrand AssociationsBrand EquityBrand ImageCultural IntelligenceDestination BrandingDestination MarketingCultural Intelligence ScaleCultural Intelligence TheoryDestination Brand EquityDestination Brand IdentityDestination Brand Strategy
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