KnE Social Sciences · 2018 · 13 citations · 7 references
BusinessMarketingMarketing ManagementBrand ManagementCustomer Relationship ManagementRelationship MarketingBrand ImageBrand LoyaltyBrand Relationship ManagementConsumer SatisfactionCustomer LoyaltyCustomer SatisfactionBrand Image AttributesBrand Image DimensionsBrand Image EffectsBrand Image PerceptionBrand Relationship Satisfaction
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Impact of CRM Factors on Customer Satisfaction and Loyalty
Choi Sang Long, Raha Khalafinezhad, Wan Khairuzzaman Wan Ismail et al. · Asian Social Science · 2013 · 74 citations · Full text