International journal of electrical and computer engineering systems · 2017 · 53 citations · 4 references
BusinessMarketingMarketing ManagementAdvertisingDigital MarketingSocial Media MarketingAdvertising ManagementDigital AdvertisingDisplay AdvertisingEmail MarketingSearch Engine MarketingSearch Engine OptimizationE-mail MarketingOnline Display Advertising
Digital marketing has become a crucial component in the modern business environment, surpassing traditional marketing by providing personalized messages and search query responses. The paper aims to facilitate more efficient creation and deployment of digital advertising content in new business contexts by providing insights into internet advertising, social, and business networks. The authors review key digital advertising methods—including search engine optimization, search engine marketing, display advertising, social networking marketing, and e‑mail marketing—highlighting their advantages and disadvantages.
Promotion of products has become an increasingly important component in the new digital age, mostly thanks to digital marketing. The traditional form of marketing is lagging behind digital marketing, which offers users new opportunities like personalized messages or answers to a search query. There are several ways to advertise on the internet, and in this paper, ways and tools will be presented that allow digital advertising as well as their advantages and disadvantages. Specifically, search engine optimization, search engine marketing, display advertising, social networking marketing and e-mail marketing will be discussed. Also, the goal of the paper is to enable more efficient creation and implementation of similar contents in new business environments through an insight into internet advertising, social and business networks
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