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The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

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Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

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Multivariate Data Analysis.

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A Conceptual Model of Service Quality and Its Implications for Future Research

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Valarie A. Zeithaml · Journal of Marketing · 1988 · 12.7K citations · Full text

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