Concepedia
Statistics
Publications
11
Citations
411
H-Index
Active since
2008
Affiliations
Asia University(Current)
Guangdong Ocean University
University of Waikato
Yi Hsin Lin is an author at Asia University specializing in marketing, business, and marketing management.
Publications per year
2008–2022
Innovative brand experience's influence on brand equity and brand satisfaction
Yi Hsin Lin · Journal of Business Research · 2015 · 183 citations
Business, Marketing, Marketing Management +12
Exploring interactive communication using social media
Chrystal B. Zhang, Yi Hsin Lin · Service Industries Journal · 2015 · 44 citations
Social Sciences, Marketing, Marketing Management +13
Top purchase intention priorities of Vietnamese low cost carrier passengers: expectations and satisfaction
Massoud Moslehpour, Wing‐Keung Wong, Yi Hsin Lin et al. · Eurasian Economic Review · 2017 · 41 citations
Business, Marketing, Marketing Management +14
Tourists' purchase intentions: impact of franchise brand awareness
Yi Hsin Lin, Feng Jyh Lin, Chris Ryan · Service Industries Journal · 2014 · 31 citations
Business, Marketing, Marketing Management +17
A content analysis of airline mission statements: Changing trends and contemporary components
Yi Hsin Lin, Chris Ryan, Nicholas Wise et al. · Tourism Management Perspectives · 2018 · 21 citations · Full text
Engineering, Aerospace Engineering, Operations Management +14
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