Brands using historical references: a consumers’ perspective - Concepedia

Concepedia

Publication | Open Access

Brands using historical references: a consumers’ perspective

DOI Full Paper Access

22

Citations

40

References

2017

Year

Fabien Pecot, Virginie de Barnier

Journal of Brand Management

MarketingHistorical ReferencesConsumer CultureBrand EquityManagementBrand StrategyConsumer ResearchBrand DevelopmentBrand AwarenessBrand LoyaltyBrand Management

References

	Year	Citations

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