Building corporate reputation through consumer responses to green new products

Harvard business review

Journal of the American Dietetic Association · 1994 · 46.5K citations

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13

Comparative fit indexes in structural models.

Peter M. Bentler · Psychological Bulletin · 1990 · 23.9K citations

Social Sciences, Biostatistics, Econometrics +15

On the evaluation of structural equation models

Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.6K citations

Social Sciences, Behavioral Sciences, Psychology +11

SPSS and SAS procedures for estimating indirect effects in simple mediation models

Kristopher J. Preacher, Andrew F. Hayes · Behavior Research Methods, Instruments, & Computers · 2004 · 17.2K citations · Full text

Public Health, Biostatistics, Causal Inference +13