Concepedia
Journal of Brand Management · 2017 · 13 citations · 100 references
BusinessMarketingMarketing ManagementBrand ManagementBrand AssociationsBrand AwarenessBrand EquityBrand ExperienceBrand LoyaltyBrand StrategyGeneration Cohorts
100
Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives
Li‐tze Hu, Peter M. Bentler · Structural Equation Modeling A Multidisciplinary Journal · 1999 · 105.4K citations
Education, Biostatistics, Educational Measurement +16
The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations
Social Sciences, Psychology, Social Psychology +10
The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations
Social Sciences, Psychology, Social Psychology +11
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations
Social Sciences, Educational Measurement, Econometrics +15
A power primer.
Jacob Cohen · Psychological Bulletin · 1992 · 42.2K citations
Public Health, Behavioral Sciences, Psychology +17