Journal of Business Research · 2017 · 95 citations · 36 references
BusinessMarketingMarketing ManagementBrand ManagementBrand AssociationsBrand EquityBrand ExperienceBrand IdentityBrand ImageCelebrity StudiesBrand Identity DevelopmentBrand Identity ManagementBrand Meaning-makingCo-creation In Branding
36
Managing Legitimacy: Strategic and Institutional Approaches
Mark C. Suchman · Academy of Management Review · 1995 · 12.5K citations
Modernity and self-identity: self and society in the late modern age
Choice Reviews Online · 1992 · 5.7K citations
Social Sciences, History, Sociology +12
Mass Communication and Para-Social Interaction
Donald Horton, Robert Wohl · Psychiatry · 1956 · 4K citations
Measuring Brand Equity Across Products and Markets
David A. Aaker · California Management Review · 1996 · 3.5K citations