An eco-label for the airline industry?

Sustainable consumption: green consumer behaviour when purchasing products

William Young, Kumju Hwang, Seonaidh McDonald et al. · Sustainable Development · 2009 · 1.6K citations · Full text

Business, Marketing, Consumer Behavior +16

Do fair trade and eco-labels in coffee wake up the consumer conscience?

María L. Loureiro, Justus Lotade · Ecological Economics · 2005 · 661 citations

Law, Environmental Law, Consumer Law +13

Beyond ecolabels: what green marketing can learn from conventional marketing

Emma Rex, Henrikke Baumann · Journal of Cleaner Production · 2006 · 613 citations · Full text

Business, Marketing, Marketing Management +11

Can Eco-Labels Tune a Market? Evidence from Dolphin-Safe Labeling

Mario F. Teisl, Brian E. Roe, Robert L. Hicks · Journal of Environmental Economics and Management · 2002 · 595 citations

Public Affairs, Economics, Marketing +10

Investigation of green marketing tools' effect on consumers' purchase behavior

Elham Rahbar, Nabsiah Abdul Wahid · Business Strategy Series · 2011 · 594 citations

Business, Marketing, Marketing Management +13