The impact of the social servicescape, density, and restaurant type on perceptions of interpersonal service quality

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60K citations

Customer Satisfaction, Quality Of Life, Measurement Theory +18

SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality

A. Parasuraman · Zenodo (CERN European Organization for Nuclear Research) · 1988 · 21.2K citations · Full text

Amazon's Mechanical Turk

Michael D. Buhrmester, Tracy Kwang, Samuel D. Gosling · Perspectives on Psychological Science · 2011 · 10K citations

Engineering, Online Experiment, Mechanical Turk +18

Servicescapes: The Impact of Physical Surroundings on Customers and Employees

Mary Jo Bitner · Journal of Marketing · 1992 · 5.2K citations

Customer Satisfaction, Marketing Goals, Physical Surroundings +17

Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

Shelly Chaiken · Journal of Personality and Social Psychology · 1980 · 5K citations

Behavioral Decision Making, Persuasive Technology, Information Seeking +22