International journal of scientific and technology research · 2016 · 13 citations · 27 references
ArtsPsychologySocial PsychologyDesign TheoryPersuasionUser Experience DesignExperience DesignInterface DesignOnline Consumer BehaviorTheory Of Planned BehaviorUser Behavior AnalysisUser ResearchIntention-behavior RelationshipOnline Browsing BehaviorPredictors Of IntentionTechnology Adoption IntentionUser Behavior Modeling
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Advertising Value and Advertising on the Web
Robert H. Ducoffe · Journal of Advertising Research · 1996 · 1.3K citations