Concepedia

Exploring organizational propensity toward inbound–outbound marketing techniques adoption: The case of pure players and click and mortar companies

Gianita Bleoju, Alexandru Căpățînă, Elisa Rancati, Nicolas Lesca

Journal of Business Research · 2016 · 29 citations · 14 references

Concepts

BusinessMarketingMarketing ManagementBusiness StrategyMarketing StrategyStrategic MarketingCustomer EngagementInnovation AdoptionInternal MarketingStrategic FitTechnology AdoptionAdoption ProcessInbound AcquisitionsInbound SalesOrganizational Technology AdoptionOutbound MarketingOutbound SalesTechnology Adoption AnalysisTechnology Adoption In Organizations

References

14

Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research

Peer C. Fiss · Academy of Management Journal · 2011 · 5.4K citations

Management, Organization Studies, Strategy +10

Fuzzy-Set Social Science

Stanley Lieberson, Charles C. Ragin · Contemporary Sociology A Journal of Reviews · 2001 · 2.8K citations

Social Sciences, Political Science, Sociology +9

Embrace•perform•model: Complexity theory, contrarian case analysis, and multiple realities

Arch G. Woodside · Journal of Business Research · 2014 · 887 citations

Management, Organization Studies, Organizational Design +9

Reinventing discovery: the new era of networked science

Choice Reviews Online · 2012 · 656 citations

Management, Computer Science, Innovation +13

Fuzzy-Set Social Science.

Harris Chaiklin · The Journal of Nervous and Mental Disease · 2001 · 467 citations