Comparing the Effectiveness of the Web Site with Traditional Media

Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Donna L. Hoffman, Thomas P. Novak · Journal of Marketing · 1996 · 1.9K citations

Customer Satisfaction, Online Customer Behavior, Digital Marketing +14

Interpersonal Versus Mass Media Communication A False Dichotomy

Kathleen K. Reardon, Everett M. Rogers · Human Communication Research · 1988 · 189 citations

Intellectual Separation, Communication, Media Studies +16

The Internet for the rest of us: marketing on the World Wide Web

Thomas L. Ainscough · Journal of Consumer Marketing · 1996 · 122 citations

Online Customer Behavior, Advertising, Content Marketing +14

Complementary use of correspondence analysis and cluster analysis

Ludovic Lebart · Medical Entomology and Zoology · 1994 · 68 citations

Document Clustering, Engineering, Data Mining +7

How Local Advertisers Choose and Use Advertising Media

Glen Nowak, Glen T. Cameron, Dean Μ. Krugman · Journal of Advertising Research · 1993 · 49 citations

Advertising, Digital Marketing, Interactive Marketing +8