ADVERTISING EXPENDITURE AND CONSUMER DEMAND 1

Abstract

Journal Article ADVERTISING EXPENDITURE AND CONSUMER DEMAND 1 Get access P. DOYLE P. DOYLE London Graduate School of Business Studies Search for other works by this author on: Oxford Academic Google Scholar Oxford Economic Papers, Volume 20, Issue 3, November 1968, Pages 394–416, https://doi.org/10.1093/oxfordjournals.oep.a041105 Published: 01 November 1968