Concepedia

Advertising Dependence

Advertising Dependence is a structural condition in media economics whereby media organizations rely predominantly on advertising revenue as their primary source of income, thereby shaping editorial content, audience targeting, and institutional autonomy in ways that prioritize advertiser interests over public service mandates.

42

Publications

7.2K

Citations

84

Authors

64

Institutions

Publications per year

2017–2026

4

Parents

Publications

42

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research · 1983 · 4.6K citations

, , +14

Do Ads Influence Editors? Advertising and Bias in the Financial Media

Jonathan Reuter, Eric Zitzewitz · The Quarterly Journal of Economics · 2006 · 323 citations

, , +16

What do the Papers Sell? a Model of Advertising and Media Bias

Matthew Ellman, Fabrizio Germano · The Economic Journal · 2009 · 207 citations · Full text

, , +11

Business Models for Media Firms: Does Competition Matter for How They Raise Revenue?

Hans Jarle Kind, Tore Nilssen, Lars Sørgard · Marketing Science · 2009 · 171 citations

, , +17

Does Advertising Spending Influence Media Coverage of the Advertiser?

Diego Rinallo, Suman Basuroy · Journal of Marketing · 2009 · 144 citations

, , +17

1–5 of 42

Authors

84

  1. EZ
    Eric Zitzewitz

    Dartmouth College, United States

    3 publications · 423 citations

    3

    h-index

  2. JR
    Jonathan Reuter

    Boston College, United States

    3 publications · 423 citations

    3

    h-index

  3. SP
    Simon P. Anderson

    University of Virginia, United States

    2 publications · 136 citations

    2

    h-index

  4. JS
    Joshua S. Gans

    University of Toronto, Canada

    2 publications · 136 citations

    2

    h-index

  5. UK
    Ulrich Kaiser

    Centre for European Economic Research, Germany

    2 publications · 127 citations

    2

    h-index

1–5 of 84

Institutions

64

  1. University of Oregon

    Eugene, United States

    3 h-index

    3 publications

    403 citations

  2. University of Rochester

    Rochester, United States

    2 h-index

    2 publications

    127 citations

  3. University of Copenhagen

    Copenhagen, Denmark

    2 h-index

    2 publications

    127 citations

  4. University of Toronto

    Toronto, Canada

    2 h-index

    2 publications

    136 citations

  5. Stanford University

    Stanford, United States

    2 h-index

    2 publications

    390 citations

  6. Copenhagen Business School

    Copenhagen, Denmark

    2 h-index

    2 publications

    127 citations

  7. University of Zurich

    Zurich, Switzerland

    2 h-index

    2 publications

    127 citations

  8. University of Virginia

    Charlottesville, United States

    2 h-index

    2 publications

    136 citations

1–8 of 64

Venues

  1. Journal of Consumer Research

    JCR · 4 publications · 4.8K citations

    4

    h-index

  2. The Economic Journal

    3 publications · 289 citations

    3

    h-index

  3. Journal of Media Economics

    3 publications · 147 citations

    3

    h-index

  4. SSRN Electronic Journal

    Repository · 3 publications · 95 citations

    3

    h-index

  5. The Quarterly Journal of Economics

    QJE · 2 publications · 390 citations

    2

    h-index

1–5