Methodology for service innovation in a Multi-Disciplinary context

Abstract

Services’ importance for the economy is increasing. However, services and their development remain under-researched in academia. This paper outlines the results of a project aiming to develop and apply methods for the early phases of service innovation. The project is a collaboration between an automotive manufacturer, a transportation firm, and a university. A research team selected and developed methods for problem analysis, development, and evaluation of services. In a series of workshops, actors from both firms set out on developing new services using the proposed methods. This paper describes these methods as well as demonstrates their application.