Journal of Marketing Research · 1992 · 96 citations · 16 references
BusinessMarketingMarketing ManagementAdvertisingPersuasionPhotographyAdvertising AudiencesAdvertising ImageryAdvertising PersuasionAdvertising PsychologyCamera AnglesProduct PhotographyAesthetic Appeal In AdvertisingAttitude Toward AdsAttitude Toward AdvertisingAudience Interpretation Of AdvertisingCamera Angle SelectionConsumer Attitudes Toward AdsVisual Display Evaluation
Two studies explored how and why the camera angle used to photograph products in ads may affect viewers’ product evaluations. The findings suggest that such camera angle effects are likely to emerg...
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Decision Making Under Ambiguity
Hillel J. Einhorn, Robin M. Hogarth · The Journal of Business · 1986 · 634 citations