Visual Display Evaluation is a systematic assessment framework used in retail and marketing contexts to analyze the effectiveness, coherence, and aesthetic impact of visual merchandising presentations in influencing consumer behavior and brand perception.
68
Publications
3.1K
Citations
188
Authors
79
Institutions
Publications per year
2017–2026
5
Parents
Publications
68
How to evaluate public displays
Florian Alt, Stefan Schneegaß, Albrecht Schmidt et al. · 2012 · 163 citations · Full text
Arts, Design, Interaction Design +12
Ramesh Kumar Mishra, Niharika Singh, Aparna Pandey et al. · Journal of Eye Movement Research · 2012 · 146 citations · Full text
1–5 of 68
Authors
188
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1–5 of 188
Institutions
79
Massachusetts Institute of Technology
Cambridge, United States
5 h-index
6 publications
155 citations
University of Wisconsin–Milwaukee
Milwaukee, United States
2 h-index
2 publications
152 citations
University of Arizona
Tucson, United States
2 h-index
2 publications
87 citations
Kyushu University
Fukuoka, Japan
2 h-index
4 publications
207 citations
San Jose State University
San Jose, United States
2 h-index
2 publications
22 citations
University of Georgia
Athens, United States
2 h-index
3 publications
177 citations
North Carolina State University
Raleigh, United States
2 h-index
5 publications
94 citations
United States Army
Arlington, United States
2 h-index
3 publications
39 citations
1–8 of 79
Venues
- Displays
3 publications · 97 citations
3
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- Journal of Marketing Research
3 publications · 233 citations
3
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- Proceedings of SPIE, the International Society for Optical Engineering/Proceedings of SPIE
2 publications · 23 citations
2
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- International Journal of Industrial Ergonomics
2 publications · 107 citations
2
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- Ergonomics
2 publications · 52 citations
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