Journal of Marketing · 1974 · 51 citations · 1 references
ManagementMarketingMarketing ManagementCareer ManagementMarketing StrategySales ManagementCareer ExplorationCareer StagesSales DevelopmentSales LeadershipSales SelectionSales TrainingCareer EmbeddednessCareer OrientationsCareer Path Analysis
A model for positioning salesmen on a career cycle has important implications for marketing management.
1
EXPLOIT THE PRODUCT LIFE CYCLE
Tom Levitt · 1965 · 777 citations
Management, Innovation Management, Manufacturing Engineering +12