Journal of Marketing · 1981 · 150 citations · 35 references
BusinessInternational BusinessStrategic ManagementExport ManagementInternational TradeNew Product DevelopmentComparative AdvantageExport MarketingExport PromotionInternational CompetitivenessProduct DevelopmentExport CapabilitiesExport Capability DevelopmentExport Market Potential AnalysisExport Performance AnalysisExport Performance DeterminantsExport PotentialExport Sales CapabilityNew Product Introduction
New products tend to achieve better than average export sales. But all new products are not exportable, so managers face a problem in deciding which new products to emphasize. This study of 82 Canadian industrial goods firms shows that relative advantage is not the only characteristic to consider in judging a new product's export potential.
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American Economic Review · 2013 · 15.2K citations
Communication of Innovations: A Cross-Cultural Approach.
Fiona Bailey, Everett M. Rogers, Floyd Shoemaker · Man · 1974 · 2.8K citations