Industrial Marketing Management · 2005 · 114 citations · 67 references
BusinessStrategic ManagementStrategyBusiness StrategyStrategic AlliancesAlliance ManagementAlliance PerformanceAlliance StrategyAlliance StructureStrategic InterdependenceStrategic PartnershipsAlliance CollaborationAlliance CooperationAlliance Interdependence ManagementAlliance Relationship ManagementCommitment To Alliance
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