Cross-Cultural Issues in Marketing Communications: An Anthropological Perspective of International Business

Cultures and Organizations: Software of the Mind.

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Social Sciences, Strategic Management, Strategy +16

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Management, International Business, Organizational Behavior +12

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Social Sciences, Communication, Marketing +16

Ethnography for marketers: a guide to consumer immersion

Choice Reviews Online · 2005 · 175 citations

Social Sciences, Marketing, Marketing Management +17