Concepedia

Katherine Gallagher

KG

10

Publications

647

Citations

10

H-Index

1990

Active since

Affiliations

Memorial University of Newfoundland(Current)

University of Michigan

Katherine Gallagher is an author at Memorial University of Newfoundland specializing in marketing, management, and advertising.

Top concepts

MarketingManagementAdvertisingConsumer ResearchArtsCommunicationContent AnalysisConsumer BehaviorMarketing CommunicationMedicine

Publications per year

1990–2020

10

Publications

10

Advertising and Cultural Values: Reflections in the Distorted Mirror

Richard W. Pollay, Katherine Gallagher · International Journal of Advertising · 1990 · 192 citations

International Advertising, Culture, Advertising +12

The Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web

Katherine Gallagher, K. Dale Foster, Jeffrey Parsons · Journal of Advertising Research · 2001 · 175 citations

Digital Marketing, Targeted Advertising, Consumer Research +21

Personal privacy, public benefits, and biobanks: a conjoint analysis of policy priorities and public perceptions

Daryl Pullman, Holly Etchegary, Katherine Gallagher et al. · Genetics in Medicine · 2012 · 74 citations · Full text

Public Policy, Social Policy, Policy Priorities +14

A Tale of Two Studies: Replicating ‘Advertising Effectiveness and Content Evaluation in Print and on the Web’

Katherine Gallagher, Jeffrey Parsons, K. Dale Foster · Journal of Advertising Research · 2001 · 73 citations

Student Samples, Digital Marketing, Targeted Advertising +21

Public Opinion on Gender Issues: The Politics of Equity and Roles

Nancy Burns, Katherine Gallagher · Annual Review of Political Science · 2010 · 45 citations

Women Empowerment, Gender Justice, Policy Views +24

Rows per page

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