K. Dale Foster

Statistics

Publications

Citations

306

H-Index

Active since

2001

Affiliations

Memorial University of Newfoundland(Current)

K. Dale Foster is an author at Memorial University of Newfoundland specializing in advertising persuasion, digital advertising, and advertising psychology.

Publications per year

2001–2012

Publications

The Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web

Katherine Gallagher, K. Dale Foster, Jeffrey Parsons · Journal of Advertising Research · 2001 · 175 citations

Business, Communication, Marketing +17

A Tale of Two Studies: Replicating ‘Advertising Effectiveness and Content Evaluation in Print and on the Web’

Katherine Gallagher, Jeffrey Parsons, K. Dale Foster · Journal of Advertising Research · 2001 · 74 citations

Business, Communication, Marketing +14

Understanding Chinese Students' Learning Needs in Western Business Classrooms

K. Dale Foster, Donna M. Stapleton · International journal on teaching and learning in higher education · 2012 · 46 citations

Education, Instruction, Teaching +13

Messages in the medium: an experimental investigation of Web advertising effectiveness and attitudes toward Web content

Jeffrey Parsons, K. Kelly Gallagher, K. Dale Foster · 2005 · 11 citations

Business, Marketing, Marketing Management +17

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