The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations

Social Sciences, Psychology, Social Psychology +10

The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

Social Sciences, Psychology, Social Psychology +11

A Heteroskedasticity-Consistent Covariance Matrix Estimator and a Direct Test for Heteroskedasticity

Halbert White · Econometrica · 1980 · 26.1K citations

Social Sciences, Economics, Econometrics +11

Hierarchical Linear Models: Applications and Data Analysis Methods.

Nicholas T. Longford, Anthony S. Bryk, Stephen W. Raudenbush · Contemporary Sociology A Journal of Reviews · 1993 · 18.9K citations

Business, Biostatistics, Data Science +14

Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models

Michael E. Sobel · Sociological Methodology · 1982 · 12.7K citations

Public Health, Biostatistics, Behavioral Economics +10