Journal of Travel Research · 1982 · 52 citations · 2 references
ManagementStrategyTourism ManagementMarketing StrategyStrategic MarketingTourismDestination MarketingDestination PositioningPositioning StrategyTourism Destination ManagementTravel BehaviorTravel BehaviourDestination DifferentiationDestination Market PositioningDestination PreferenceMarket Segment FitMarket Segment ProfilingPlace PositioningService Positioning StrategyTourist Destination Choice
What benefits does Nova Scotia give its visitors that the visitors perceive to be important and unique? How should Nova Scotia be positioned in the minds of members of its largest market segment? A benefit-matching model and positioning strategy are used to answer these questions. The discussion is illustrated with examples of positioning strategies for Canada, Belgium, South Carolina, and Nova Scotia.
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