Publication | Closed Access
Trust-building measures
100
Citations
9
References
2004
Year
Trust MetricCustomer SatisfactionTrust-building ApproachesInteractive MarketingTrust Management ArchitectureManagementConsumer ResearchComputational TrustTrustSocial InfluenceConsumer BehaviorTrust ManagementReputation SystemPublic HealthHealth Web SitesMarketingDefinitive Formula Exist
Health Web sites are employ a medley of trust-building approaches. But does a definitive formula exist for winning consumer trust?
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