Segmentation by motivation for rural tourism activities in The Gambia

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13

Using surveys to value public goods: the contingent valuation method

Choice Reviews Online · 1989 · 4.3K citations · Full text

Social Sciences, Economics, Public Finance +12

Motivations for pleasure vacation

John L. Crompton · Annals of Tourism Research · 1979 · 3.5K citations

Social Sciences, Behavioral Sciences, Psychology +5

Authenticity and commoditization in tourism

Erik Cohen · Annals of Tourism Research · 1988 · 2.6K citations

Management, Hospitality Management, Tourism Management +10

Product Differentiation and Market Segmentation as Alternative Marketing Strategies

Wendell R. Smith · Journal of Marketing · 1956 · 1.6K citations

Business, Marketing, Marketing Management +16