Visitor Segmentation

Visitor Segmentation is a methodological process in web analytics that classifies individual website users into distinct groups based on shared behavioral, demographic, or psychographic characteristics to enable targeted analysis and personalized optimization of digital experiences.

157

Publications

Citations

367

Authors

182

Institutions

Publications per year

2017–2026

Parents

Web Analytics

Children

Acquisition Channel SegmentationAnonymous Visitor SegmentationAt-risk Visitor SegmentationAuthenticated Visitor SegmentationConversion SegmentationDevice SegmentationHigh-value Visitor SegmentationIntent-based SegmentationNew Visitor SegmentationReal-time Segmentation

Publications

157

A benefit segmentation of tourists in rural areas: a Scottish perspective

Isabelle Frochot · Tourism Management · 2004 · 418 citations

Management, Geography, Tourism Management +16

Beyond “Commonsense Segmentation”: A Systematics of Segmentation Approaches in Tourism

Sara Dolničar · Journal of Travel Research · 2004 · 334 citations

Business, Marketing, Tourism Management +13

Expenditure-based segmentation: Taiwanese tourists to Guam

Connie Mok, Thomas J. Iverson · Tourism Management · 2000 · 318 citations

Management, Marketing, Tourism Management +14

Segmentation by visitor motivation in three Kenyan national reserves

Adam Beh, Brett L. Bruyere · Tourism Management · 2007 · 302 citations

Management, Tourism Management, Market Segmentation +12

Model-Based Clustering and Visualization of Navigation Patterns on a Web Site

Igor V. Cadez, David Heckerman, Christopher Meek et al. · Data Mining and Knowledge Discovery · 2003 · 234 citations

Computing, Visualization, Data Visualization +15

1–5 of 157

Authors

367

MS
Melville Saayman
North-West University, South Africa
4 publications · 131 citations
4
h-index
MD
Marta Disegna
Free University of Bozen-Bolzano, Italy
4 publications · 174 citations
4
h-index
JP
Juho Pesonen
University of Eastern Finland, Finland
3 publications · 84 citations
3
h-index
LO
Linda Osti
Free University of Bozen-Bolzano, Italy
3 publications · 150 citations
3
h-index
MK
Martinette Kruger
North-West University, South Africa
3 publications · 116 citations
3
h-index

1–5 of 367

Institutions

182

1–8 of 182

Venues

Journal of Travel & Tourism Marketing
JTTM · 13 publications · 1.1K citations
13
h-index
Tourism Management
12 publications · 2.1K citations
12
h-index
Journal of Travel Research
JTR · 12 publications · 1.4K citations
12
h-index
Journal Of Vacation Marketing
JVM · 5 publications · 124 citations
6
h-index
Expert Systems with Applications
4 publications · 242 citations
4
h-index

1–5