Concepedia

Conversion Segmentation

Conversion Segmentation is a methodological framework within visitor segmentation that classifies visitors according to their progression and behavioral indicators along the conversion funnel, distinguishing it from other segmentation approaches by its focus on conversion-specific actions and outcomes.

2

Publications

62

Citations

3

Authors

3

Institutions

Publications per year

2017–2026

0

Parents

Publications

2

1–2 of 2

Authors

3

  1. CH
    Chang Hee Park

    Binghamton University, United States

    1 publications · 50 citations

    1

    h-index

  2. YP
    Young‐Hoon Park

    Catholic University of Korea, South Korea

    1 publications · 50 citations

    1

    h-index

  3. LA
    Liping A. Cai

    Purdue University West Lafayette, United States

    1 publications · 12 citations

    1

    h-index

1–3 of 3

Institutions

3

  1. Binghamton University

    Binghamton, United States

    1 h-index

    1 publications

    50 citations

  2. New Mexico State University

    Las Cruces, United States

    1 h-index

    1 publications

    12 citations

  3. Cornell University

    Ithaca, United States

    1 h-index

    1 publications

    50 citations

1–3 of 3

Venues

  1. Marketing Science

    1 publications · 50 citations

    1

    h-index

  2. 1

    h-index

1–2