Concepedia

Rural Segmentation

Rural Segmentation is a market segmentation framework that classifies consumers based on their residence in rural areas, distinguished by socio-economic, infrastructural, and behavioral characteristics unique to non-urban geographic regions.

26

Publications

2.6K

Citations

65

Authors

41

Institutions

Publications per year

2017–2026

11

Parents

Publications

26

Segmentation by motivation in rural tourism: A Korean case study

Duk‐Byeong Park, Yooshik Yoon · Tourism Management · 2008 · 705 citations

, , +13

A benefit segmentation of tourists in rural areas: a Scottish perspective

Isabelle Frochot · Tourism Management · 2004 · 418 citations

, , +16

Segmenting Tourism in Rural Areas: The Case of North and Central Portugal

Elisabeth Kastenholz, Duane L. Davis, Gordon W. Paul · Journal of Travel Research · 1999 · 273 citations · Full text

, , +17

Segmentation by motivation for rural tourism activities in The Gambia

Wolfgang Rid, Ikechukwu O. Ezeuduji, Ulrike Pröbstl‐Haider · Tourism Management · 2013 · 229 citations

, , +11

Who is consuming the countryside? An activity-based segmentation analysis of the domestic rural tourism market in Portugal

Celeste Eusébio, Maria João Carneiro, Elisabeth Kastenholz et al. · Journal of Hospitality and Tourism Management · 2017 · 127 citations

, , +14

1–5 of 26

Authors

65

  1. JP
    Juho Pesonen

    University of Eastern Finland, Finland

    3 publications · 175 citations

    3

    h-index

  2. EK
    Elisabeth Kastenholz

    University of Aveiro, Portugal

    2 publications · 400 citations

    2

    h-index

  3. ZW
    Zengwen Wang

    Wuhan University, China

    1 publications · 90 citations

    1

    h-index

  4. NC
    Nimit Chowdhary

    Jamia Millia Islamia, India

    1 publications · 17 citations

    1

    h-index

  5. HY
    Ho Yin Wong

    Central Queensland University, Australia

    1 publications · 61 citations

    1

    h-index

1–5 of 65

Institutions

41

  1. Finland University

    Helsinki, Finland

    3 h-index

    4 publications

    220 citations

  2. University of Eastern Finland

    Joensuu, Finland

    3 h-index

    4 publications

    220 citations

  3. University of Guelph

    Guelph, Canada

    2 h-index

    2 publications

    51 citations

  4. University of Aveiro

    Aveiro, Portugal

    2 h-index

    5 publications

    781 citations

  5. University of Johannesburg

    Johannesburg, South Africa

    1 h-index

    1 publications

    229 citations

  6. Sichuan University

    Chengdu, China

    1 h-index

    4 publications

    60 citations

  7. Central Queensland University

    Rockhampton, Australia

    1 h-index

    1 publications

    61 citations

  8. Allameh Tabataba'i University

    Tehran, Iran

    1 h-index

    1 publications

    28 citations

1–8 of 41

Venues

  1. Tourism Management

    3 publications · 1.4K citations

    3

    h-index

  2. Journal Of Vacation Marketing

    JVM · 2 publications · 81 citations

    2

    h-index

  3. Tourism and hospitality management

    1 publications · 111 citations

    1

    h-index

  4. Tourism Economics

    1 publications · 30 citations

    1

    h-index

  5. International Journal of Tourism Research

    1 publications · 14 citations

    1

    h-index

1–5