Concepedia

Gordon W. Paul

GW

5

Publications

885

Citations

5

H-Index

1971

Active since

Affiliations

University of Central Florida(Current)

Gordon W. Paul is an author at University of Central Florida specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchPurchase IntentionConsumer Decision MakingTourismBrand LoyaltyBrand Strategy

Publications per year

1971–1999

5

Publications

5

The relationship between entrepreneurship and marketing in established firms

Michael H. Morris, Gordon W. Paul · Journal of Business Venturing · 1987 · 519 citations

Entrepreneurship Research, Business, Corporate Entrepreneurship +2

Segmenting Tourism in Rural Areas: The Case of North and Central Portugal

Elisabeth Kastenholz, Duane L. Davis, Gordon W. Paul · Journal of Travel Research · 1999 · 271 citations

Tourism Management, Tourism Performance, Destination Marketing +12

Consumer Behavior: An Integrated Framework

George J. Schwartz, Cory Walters, Gordon W. Paul · Journal of Marketing · 1971 · 55 citations

Behavioral Sciences, Consumer Decision Making, Consumer Science +8

AN INDEX FOR THE MEASUREMENT OF CONSUMER LOYALTY*

Roger L. Burford, Ben M. Enis, Gordon W. Paul · Decision Sciences · 1971 · 27 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Study +19

Organizational rewards and coalitions in the industrial buying center

Michael H. Morris, Gordon W. Paul, Don R. Rahtz · International Journal of Research in Marketing · 1987 · 13 citations

Management, Business, Organizational Rewards +5

Rows per page

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