The web sites of international tourist hotels and tour wholesalers in Taiwan

Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Donna L. Hoffman, Thomas P. Novak · Journal of Marketing · 1996 · 4.7K citations

Business, Marketing, Marketing Management +13

Is your company ready for one-to-one marketing?

Don Peppers, Martha Rogers, Bob Dorf · PubMed · 1999 · 597 citations

Business, Marketing, Marketing Management +6

Content analysis in communications research

Bernard Berelson · MPG.PuRe (Max Planck Society) · 1952 · 488 citations

Social Sciences, Communication, Communication Research Methods +2

Value-Added Processes in Information Systems

Peggy Murphy, Rod S Taylor · Journal of Education for Library and Information Science · 1987 · 441 citations

Business, Information Systems, Management Information Systems +9

Do You See What I See? The Future of Virtual Shopping

Raymond R. Burke · Journal of the Academy of Marketing Science · 1997 · 390 citations

Business, Marketing, Retail Management +12