Don Peppers

The One to One Future: Building Relationships One Customer at a Time

Peter A. Schneider, Don Peppers, Martha Rogers · Journal of Marketing · 1995 · 696 citations

Customer Experience, Relationship Marketing, Customer Satisfaction +9

Is your company ready for one-to-one marketing?

Don Peppers, Martha Rogers, Bob Dorf · PubMed · 1999 · 597 citations

Marketing Analytics, Customer Satisfaction, One-to-one Marketing +16

The one to one future

Don Peppers, Martha Rogers, Sanjit Sengupta · International Business Review · 1995 · 298 citations

Existentialism, Foresight, Future Scenario +2

The one-to-one future of fundraising

Don Peppers, Martha Rogers · New Directions for Philanthropic Fundraising · 1997 · 146 citations

Public Policy, Philanthropy, Public Finance +6

A new marketing paradigm: Share of customer, not market share

Don Peppers, Martha Rogers · Planning Review · 1995 · 127 citations

Customer Experience, Customer Satisfaction, Digital Marketing +17