Concepedia

Sanjit Sengupta

SS

Statistics

Publications

25

Citations

3.7K

H-Index

20

Active since

1993

Affiliations

San Francisco State University(Current)

University of Maryland, College Park

University of California, Berkeley

University of Montana

Colorado State University

Sanjit Sengupta is an author at San Francisco State University specializing in business, management, and business strategy.

Top concepts

BusinessManagementBusiness StrategyMarketingStrategic ManagementStrategyGlobal StrategyInternational BusinessConsumer ResearchInternational Management

Publications per year

1993–2016

25

Publications

25

Organizing Successful Co-Marketing Alliances

Louis P. Bucklin, Sanjit Sengupta · Journal of Marketing · 1993 · 878 citations

Fresh Opportunity, Strategic Advantage, Organizational Communication +14

Radical Product Innovation Capability: Literature Review, Synthesis, and Illustrative Research Propositions

Stanley F. Slater, Jakki J. Mohr, Sanjit Sengupta · Journal of Product Innovation Management · 2013 · 546 citations · Full text

Innovation Adoption, Illustrative Research Propositions, Innovation Management +22

IMPACT OF STRATEGIC ALLIANCES ON FIRM VALUATION.

Somnath Das, Pradyot K. Sen, Sanjit Sengupta · Academy of Management Journal · 1998 · 469 citations

Cooperation Theory, Event Study Methodology, Firm Performance +16

Organizing Successful Co-Marketing Alliances

Louis P. Bucklin, Sanjit Sengupta · Journal of Marketing · 1993 · 380 citations

Fresh Opportunity, Strategic Advantage, Organizational Communication +14

The one to one future

Don Peppers, Martha Rogers, Sanjit Sengupta · International Business Review · 1995 · 298 citations

Existentialism, Foresight, Future Scenario +2

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