Concepedia

Sanjit Sengupta

SS

Statistics

Publications

25

Citations

3.7K

H-Index

20

Active since

1993

Affiliations

San Francisco State University(Current)

University of Maryland, College Park

University of California, Berkeley

University of Montana

Colorado State University

Sanjit Sengupta is an author at San Francisco State University specializing in management, strategic management, and business strategy.

Publications per year

1993–2016

25

Publications

25

Organizing Successful Co-Marketing Alliances

Louis P. Bucklin, Sanjit Sengupta · Journal of Marketing · 1993 · 878 citations

, , +15

Radical Product Innovation Capability: Literature Review, Synthesis, and Illustrative Research Propositions

Stanley F. Slater, Jakki J. Mohr, Sanjit Sengupta · Journal of Product Innovation Management · 2013 · 553 citations · Full text

, , +17

IMPACT OF STRATEGIC ALLIANCES ON FIRM VALUATION.

Somnath Das, Pradyot K. Sen, Sanjit Sengupta · Academy of Management Journal · 1998 · 473 citations

, , +8

Organizing Successful Co-Marketing Alliances

Louis P. Bucklin, Sanjit Sengupta · Journal of Marketing · 1993 · 383 citations

, , +15

The one to one future

Don Peppers, Martha Rogers, Sanjit Sengupta · International Business Review · 1995 · 298 citations

, , +1

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