Journal
858
Publications
8.7K
Citations
Top concepts
ManagementStrategic ManagementStrategyBusinessBusiness StrategyOrganizational StrategyStrategic PlanningCorporate StrategyCompetitive StrategyStrategic Thinking
Publications per year
1975–2023
858
858
Market share: Key to profitability?
Donald L. McLagan · 1981 · 392 citations
From mass marketing to mass customization
Philip Kotler · 1989 · 295 citations
New global strategies for competitive advantage
Michael E. Porter · 1990 · 249 citations
1–5 of 858