Journal of Retailing · 2013 · 47 citations · 64 references
Social SciencesPsychologySocial PsychologyBehavioral EconomicsConsumer BehaviorIndividual DifferencesAssortment StrategyBehavioral Decision-makingConsumer SatisfactionConsumer TheoryDiscrete Choice ModelsAffectAssortment ChoicePositive AffectivityPreference Satisfaction
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Gordon H. Bower · American Psychologist · 1981 · 5K citations
Gordon H. Bower · American Psychologist · 1981 · 4.1K citations