Concepedia

The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation

Chi‐Shiun Lai, Chih-Jen Chiu, Chin-Fang Yang, Da-Chang Pai

Journal of Business Ethics · 2010 · 823 citations · 63 references

Concepts

BusinessMarketingMarketing ManagementBrand ManagementCorporate Social ResponsibilityStrategic MarketingBrand AssociationsBrand EquityBrand ImageCorporate BrandingReputationSocial ResponsibilityCorporate Brand EquityCorporate Brand ReputationCorporate Reputation EffectsCorporate Social Responsibility MarketingCorporate Social Responsibility PerformanceIndustrial Brand ManagementMediating Mechanisms

References

63

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations

Social Sciences, Psychology, Social Psychology +10

The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

Social Sciences, Psychology, Social Psychology +11

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations

Social Sciences, Educational Measurement, Econometrics +15

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Harvard business review

Journal of the American Dietetic Association · 1994 · 46.5K citations