Concepedia
Statistics
Publications
4
Citations
1K
H-Index
Active since
2009
Affiliations
Dayeh University(Current)
Tunghai University
National Yunlin University of Science and Technology
Chung Chou University of Science and Technology
Da-Chang Pai is an author at Dayeh University specializing in business, marketing, and marketing management.
Publications per year
2009–2013
The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation
Chi‐Shiun Lai, Chih-Jen Chiu, Chin-Fang Yang et al. · Journal of Business Ethics · 2010 · 823 citations
Business, Marketing, Marketing Management +16
Corporate Social Responsibility and Brand Advocacy in Business-to-Business Market: The Mediated Moderating Effect of Attribution
Da-Chang Pai, Chi‐Shiun Lai, Chih-Jen Chiu et al. · Journal of Business Ethics · 2013 · 92 citations
Business, Marketing, Marketing Management +17
The effects of market orientation on relationship learning and relationship performance in industrial marketing: The dyadic perspectives
Chi‐Shiun Lai, Da-Chang Pai, Chin-Fang Yang et al. · Industrial Marketing Management · 2009 · 76 citations
Business, Marketing, Marketing Management +9
Collaborative innovation in emerging economies: Case of India and China
Da-Chang Pai, Chun‐Yao Tseng, Cheng-Hwai Liou · Innovation · 2012 · 31 citations
Management, Innovation Management, Competitive Advantage +8
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