Chi‐Shiun Lai

The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation

Chi‐Shiun Lai, Chih-Jen Chiu, Chin-Fang Yang et al. · Journal of Business Ethics · 2010 · 809 citations

Socially Responsible Product, Brand Equity, Brand Management +10

Corporate Social Responsibility and Brand Advocacy in Business-to-Business Market: The Mediated Moderating Effect of Attribution

Da-Chang Pai, Chi‐Shiun Lai, Chih-Jen Chiu et al. · Journal of Business Ethics · 2013 · 90 citations

Marketing, Socially Responsible Product, Brand Advocacy +11

The effects of influence strategies on dealer satisfaction and performance in Taiwan's motor industry

Chi‐Shiun Lai · Industrial Marketing Management · 2006 · 77 citations

Total Quality Management, Customer Satisfaction, Supplier Relationship +11

The effects of market orientation on relationship learning and relationship performance in industrial marketing: The dyadic perspectives

Chi‐Shiun Lai, Da-Chang Pai, Chin-Fang Yang et al. · Industrial Marketing Management · 2009 · 76 citations

Relationship Marketing, Management, Consumer Research +5

Determining factors of patient satisfaction for frequent users of emergency services in a medical center.

Jin‐An Huang, Chi‐Shiun Lai, Wen‐Chen Tsai et al. · PubMed · 2004 · 73 citations