Advertising, brand loyalty and pricing

Industrial Market Structure and Economic Performance.

H. Michael Mann, F. M. Scherer · The Journal of Finance · 1971 · 6.4K citations

Social Sciences, Business Economics, Economics +14

Maps of Bounded Rationality: Psychology for Behavioral Economics

Daniel Kahneman · American Economic Review · 2003 · 5.4K citations

Social Sciences, Economics, Psychology +5

Industrial Market Structure and Economic Performance

F. M. Scherer, David Gaddis Ross · 1990 · 2.6K citations

Business, Business Economics, Economics +17

Markets with Consumer Switching Costs

Paul Klemperer · The Quarterly Journal of Economics · 1987 · 1.5K citations

Business, Business Economics, Economics +17

A Model of Sales.

Hal R. Varian · American Economic Review · 1980 · 1.4K citations

Management, Marketing, Marketing Management +9