SSRN Electronic Journal · 2015 · 26 citations · 25 references
BusinessEconomicsMarketingAdvertisingBehavioral EconomicsConsumer BehaviorAdvertising PsychologyAttribution AnalysisConsumer SearchDigital AdvertisingDisplay AdvertisingMarketing AttributionAdvertising AttributionAdvertising EndogeneityConsumer Attitudes Toward AdsDisplay EffectivenessIndividual-level MeasurementInstrumental Variable AnalysisOnline Display AdvertisingViewability Measurement
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Matching As An Econometric Evaluation Estimator
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