Viewability Measurement is a metric within digital advertising that quantifies the extent to which an ad is actually seen by a human user, distinguished from other performance metrics by its focus on whether an ad impression meets defined criteria for being in-view, actively loaded, and displayed for a minimum duration as established by industry standards such as those from the Media Rating Council and the Internet Advertising Bureau.
9
Publications
173
Citations
18
Authors
14
Institutions
Publications per year
2017–2026
3
Publications
9
Viewability Prediction for Online Display Ads
Chong Wang, Achir Kalra, Cristian Borcea et al. · 2015 · 20 citations
1–5 of 9
Authors
18
- SS
2
h-index
- VT
2
h-index
- YC
2
h-index
- AG
2
h-index
- CB
2
h-index
1–5 of 18
Institutions
14
New Jersey Institute of Technology
Newark, United States
2 h-index
7 publications
128 citations
New York University
New York, United States
2 h-index
2 publications
42 citations
Emory University
Atlanta, United States
2 h-index
2 publications
42 citations
University of Exeter
Exeter, United Kingdom
1 h-index
3 publications
60 citations
Fujian University of Technology
Fuzhou, China
1 h-index
1 publications
17 citations
Jet Propulsion Laboratory
Pasadena, United States
1 h-index
1 publications
16 citations
Loughborough College
Loughborough, United Kingdom
1 h-index
2 publications
34 citations
Loughborough University
Loughborough, United Kingdom
1 h-index
2 publications
34 citations
1–8 of 14
Venues
- SSRN Electronic Journal
Repository · 3 publications · 60 citations
3
h-index
- IEEE Transactions on Systems Man and Cybernetics Part B (Cybernetics)
1 publications · 20 citations
1
h-index
- Artificial Intelligence Review
1 publications · 23 citations
1
h-index
- IEEE Transactions on Geoscience and Remote Sensing
1 publications · 16 citations
1
h-index
- IEEE Transactions on Knowledge and Data Engineering
TKDE · 1 publications · 17 citations
1
h-index
1–5