Concepedia

The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms

T. Bettina Cornwell, Stephen W. Pruitt, J. M. C. Clark

Journal of the Academy of Marketing Science · 2005 · 174 citations · 22 references

DOI

Concepts

References

22

Theory of the firm: Managerial behavior, agency costs and ownership structure

Michael C. Jensen, William H. Meckling · Journal of Financial Economics · 1976 · 70.7K citations

, , +16

Using daily stock returns

Stephen J. Brown, Jerold B. Warner · Journal of Financial Economics · 1985 · 6.6K citations

, , +11

Estimating betas from nonsynchronous data

Myron S. Scholes, Joseph Williams · Journal of Financial Economics · 1977 · 2.8K citations

, , +6

Theory of the Firm

Elmo L. Jackson, Kalman J. Cohen, Richard M. Cyert · Southern Economic Journal · 1966 · 2.3K citations

, , +4

The Economic Worth of Celebrity Endorsers: An Event Study Analysis

Jagdish Agrawal, Wagner A. Kamakura · Journal of Marketing · 1995 · 794 citations

, , +15