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B2C web site quality and emotions during online shopping episodes: An empirical study

Customer SatisfactionOnline Customer BehaviorBuying BehaviorEmpirical StudyInteractive MarketingOnline Shopping EpisodesUser ExperienceConsumer ResearchAffective ComputingManagementSite QualityCommunicationUser PerceptionMarketingConsumer AppealConsumer EngagementSocial SciencesEmotion