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Why people use social networking sites: An empirical study integrating network externalities and motivation theory

Social MediaSocial NetworksInteractive MarketingSociologyMotivationSocial ComputingNetwork ExternalitiesOnline CommunitySocial InfluenceApplied Social PsychologyCommunicationArtsSocial Networking SitesPersonal NetworkMotivation TheorySocial SciencesSocial WebSocial Network Analysis